About Sarah

I am a content marketing leader based in Cleveland, Ohio. Most of my experience is with established tech companies and startups. I’ve also done consulting work, including content creation, market research, and ghostwriting for tech executives.

How I got here

My early career in competitive intelligence, tech trade journalism, and consumer magazines led me to the tech sector when I joined a cloud-based field service software company. When that company was acquired by Oracle, I did stints there as a product manager and a senior content writer for a global go-to-market team, where I owned messaging for a $4B line of business. After that, I was the senior content strategist for a GIS software startup, and I wrote extensively for PwC’s global website and strategy+business publication. For five years, I led content operations at a first-to-market insights management platform for the life science industry. I’m currently a content strategist working on a product strategy team in the public sector.

How I work

Good content answers customer questions. That’s it, that’s the tweet.

I enjoy working with salespeople and client success teams to help them develop great customer relationships. I’ve supported North American sales teams of less than a dozen and global sales forces of up to 700.

Understanding how generative AI supports us is important to me as a content leader. I’ve created foundational guidelines for using generative AI in content strategy and creation in multiple roles. AI is a great coworker because it does exactly what you ask in a remarkably short time and never complains about being edited.

My happiest work environments allow me to gain a deep understanding of how technology solves business problems and share that knowledge with potential customers.

Outside of work

Other interests include reading, baking, lettering, quilting, history and politics (Tudor England, pre-revolutionary France, North Korea, WWII), and literature about exploration and mountaineering. I enjoy watching baseball and Formula 1 racing. I formerly co-hosted and produced a podcast about British television shows, including the one about soggy bottoms. I’m learning to speak French.

You can email me.

Photo by Eastman Childs on Unsplash