About Sarah

I am a content marketing leader based in Cleveland, Ohio. Most of my experience is with established tech companies and startups, but I’ve also done consulting work, including content creation, market research, and ghostwriting for tech executives.

How I got here

My career in writing and marketing brought me to the tech sector when I joined a cloud-based field service software company as a content specialist. When that company was acquired by Oracle, I did stints there as a product manager and a senior content writer for a global go-to-market team, where I owned messaging for a $4B line of business. For a while, I was the senior content strategist for a GIS software startup; I’ve also written extensively for PwC’s global website and their strategy+business publication. I led content operations for five years at Within3, a first-to-market insights management platform for the life science industry. I’m currently a content strategist working in the public sector.

My work interests

Good content answers customer questions. End of story.

I like learning about customers and helping them make progress in their jobs. I also enjoy working with salespeople and helping them communicate effectively. I’ve supported North American sales teams of less than a dozen and global sales forces of up to 700.

Understanding how generative AI will transform our jobs is extremely important to me as a content leader. I’ve created foundational guidelines for using generative AI in content strategy and creation in multiple roles.

My happiest work environments allow me to gain a deep understanding of how technology solves business problems and share that knowledge with potential customers.

Outside of work

Other interests include reading, baking, knitting, quilting, history and politics (Tudor England, pre-revolutionary France, North Korea, WWII), and literature about exploration and mountaineering. I enjoy watching baseball and Formula 1 racing. I formerly co-hosted and produced a podcast about British television shows, including the one about soggy bottoms.

You can email me.